Santa Cruz Strong

The fires of the CZU Lightning Complex have ripped through our community. Our friends, clients, and even ourselves have experienced a deep loss. We want to help our community that means so much to us, that our company name is inspired by the majestic giants that surround us.
These trees speak deep into our souls — their longevity, their resilience, their connection, their persistence. This environment has shaped the very people affected by these fires. These characteristics is at the very core of what makes Santa Cruz County strong. These trees, this community is what inspired our interpretation of Santa Cruz Strong. While we grieve what has been lost, hope is next.

Each purchase from our Santa Cruz Strong Collection will benefit our community in a number of ways including providing funds to families who need it and give visual reminders of who we are, where we're from, and why we will thrive.

From all of us at 7Roots Creative, Stay Strong Santa Cruz.

Show Your Support

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Thank you for supporting our community!

We are in this together. All of the profits will be donated to families directly affected by the CZU Lightning Complex Fires.